It is important that businesses find the right social media platform and marketing strategy that works for them. For some, Facebook is a more effective platform, while others find Snapchat better.
Snapchat is one of the most popular social medias amongst young demographic users. For those who are unfamiliar, Snapchat it is a mobile multimedia application, that allows individuals to communicate through pictures, images and videos. New emerging businesses are utilising Snapchat as a way to engage customers, show them the ‘behind the scenes’ of the business and entice buyers to try their products.
An example, of this is a popular, dessert bar in Adelaide called 50 Six One. Snapchat has assisted them to promote their well known freak-shakes and creative desserts, that “wake up your sweet tooth senses”.
50 Six One has a Facebook, Instagram and Snapchat account all showing their insanely, creative food. They rely on social media as ‘word of mouth’ and discussion point. Essentially, this has helped generate a craze for their food.
So, what do 50 Six One ‘snap’ about!? Well, mainly their freak-shakes which consist of chocolates, lollies, donuts and/or fruits. As well as, showcasing other appetising food (like, ice cream, small desserts and breakfast bowls), the process of making their freak shakes, the café environment and what’s happening around Adelaide.
A disadvantage of Snapchat is the photos and images are only visible for 24 hours. So, if viewers miss it, they miss it! Thus, businesses may have to post everyday to maintain exposure and attain loyal followers. Another issue, is not many Snapchat users follow businesses and companies on the actual platform, although the facility is available.
Nevertheless, most of their exposure comes from customers documenting their experience. For example, when viewers see their friends on Snapchat posting desserts from 50 Six One it instantly markets their goods. A big impression can be created from the food. Viewers are curious and influenced by the big impression created by the food portrayed. It also creates product and business awareness. even, if you haven’t purchased from the store.
Snapchat users have the ability to use filters on their pictures that show locations, words and images. Below is a public tagged post showing the location ‘Hyde Park’ and stating the appetising pizza is an incredible 1 meter long! The filters create a personal and fun, interactive post.
Snapchat has its positives and negatives however, 50 Six One has proven that it is beneficial for their business. It has found the right recipe to its success and continuous to strive because of this.
To see more delicious, artistic food follow 50 Six One on
** This is not a sponsored business but, if any of you would like your business to be advertised comment below.